Looking for a way to develop the intellectual capital (the creative smartness of your people) that's laser focused on results? We've got the answer: an entirely new way to deliver creativity training that places your organization front and center. The concept:a custom designed version of Wow! using examples drawn directly from your people to illustrate seven fundamental principles of creativity. Your customized version will also feature learning exercises, thought provoking questions and strategies for implementing the principles to think creatively on the job every day.

   There are two ways to get your book on creativity written and published. Let us write it for you or we'll lead a seven day intensive workshop during which selected people from your organization write the book. Either way your organization wins. That's because your unique story on creativity and innovation gets told. The stories and exercised give your people a road map for innovation and encourage others to use their innate creativity at work. Consider your Wow! book on creativity a paperback seminar that teaches people how to create new, useful and unexpected ideas that work when you're faced with tough business problems.

   Solving tough business problems is not enough. Growth through innovation is crucial for corporate success. Continually developing new products and services and getting them to the market place quickly is the life blood of your organization. After all, the best way to avoid saying, "Why didn't we think of that!" is to think of it first. Your Wow! book represents a way to assure your competitive advantage.

   Regardless of the approach you select to get your book written, the process begins by encouraging all employees to submit creative success stories that illustrate creativity in action. Examples are provided so everyone will know what we are looking for. This process clearly defines business creativity and innovation and focuses everyone's attention on the essential part it plays in your success.

   Awareness of the crucial nature of creativity and innovation can lead to wealth generating ideas, but it's not enough to sustain momentum. Highlighting creative contributions gives those people hero status and rewards creative efforts while providing role models for others. In the book's introduction senior management can highlight the importance of creativity and innovation and encourage everyone to get involved.

   Once your customized version of Wow! is completed, everyone in the organization receives a copy. It's release can be coordinated with a special corporate milestone, anniversary or event. Wow! also makes a great marketing tool. You can give copies your clients and encourage crucial vendors to join you in creative ventures.

   Finally, your organization can provide seminars and workshops for people who want to learn more about developing the thinking skills they need to invent new, useful and unexpected ideas that work. Managers and group leaders can also support this process. We provide an easily to follow step-by-step guide to help managers use the book effectively with their groups.

   Give us a call at 727-391-5080
for pricing information on both approaches to having your book on creativity written and to get a complimentary copy of Wow! How Did They Think of That? The Principles of Creativity.

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