Metaphorically Thinking is our only workshop focused on just one particular thinking skill. Why? Because the ability to think metaphorically, to make unusual connections between seemingly unrelated things is your ticket of admission to the creativity game. If you don't know how to do it, you end up sitting on the sidelines.

   Remember all the time you spent in school learning to identify metaphors and differentiate them from similes? Bet your English teacher never told you that the time honored poet's tool is also the best creative thinker's tool because it carries the power of discovery and change.

   In this highly experiential session you will learn how to use metaphor to help you:

       Clarify confusing issues and puzzling problems

       Discover new possibilities and hidden opportunities

       Stimulate novel ideas

       Communicate ideas across disciplines and within cross-functional teams

       Clarify and communicate vision and purpose

       Oftentimes, one of the greatest difficulties in picturing the future is finding words to describe it. A metaphor based on something tangible and familiar can help describe something that is intangible and unfamiliar.
    Hamel & Prahald
    Competing for the Future

       Metaphorically Thinking is a half-day workshop. It can also be presented in shorter versions as a conference or opening session for a longer meeting.


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    Applied Creativity, Inc.
    P.O. Box 3641
    Seminole, FL 33775-0641
    727-391-5080
    E-mail Contact: appcreateinfo@aol.com