WOW! How Did they Think of That? is a book that presents the 7 fundamental principles of creativity. Each principle is illustrated with stories and examples we've collected over years of working exclusively in the creativity field. We offer exercises and suggest ways you might put the principles into practice in your life. We also invite you to consider the potential in each principle by imagining what might happen if more people practiced them.

   WOW! was written:

  • People who wants to explore and improve their creativity.
  • For organization who want to encourage and develop the creativity of their people. (Creative thinking is the responsibility of everyone-from the loading dock to the board room.)
  • To kick off or reinforce a creativity initiative.
  • For project teams to give them a common creativity language to use with each other.
  • To teach the principles of creativity in an interesting and participative way.
  • To remind people to bring their creative brains to work daily.

   The Price of WOW! is $7.95 per copy. Special organizational discounts are available ... as the number of books ordered goes up the price comes down.

   Praise for Wow!

    "WOW!!! Couldn't put the book down. Found it immediately helpful. The exercises work and I find the one about defining my life as a garden has been bouncing around my head since three this morning like Tigger on steroids. Still have about ten more pages and can't wait! "

    Love the whole premise. It's clear and kind. Lots of applications. It certainly spawned an array of little seedlings. My mind is a forest of saplings this morning, including an approach to a chronic problem I've avoided facing... or solving, creatively or otherwise. Thanks!

    Judy Huge
    Consultant
    Tampa, FL


    "As the gods would have it, the pre-publication copy of Wow! arrived yesterday morning and I started reading right away. Got to the part about reframing the problem ("Morale stinks" vs. "How do we make this the most exciting place to work"). I had a scheduled meeting that afternoon with the staff director of an organization we fund to explain why our volunteers voted to cut their funding by 50%. Thanks to your work, I focused on the positive ("What can we do together to make this the most effective organization possible?") rather than rehearsing a litany of complaints about the past. Needless to say, we had a much more productive, positive meeting. So, THANKS ! This morning I'll read more so I'll have more tools to handle whatever is coming up!!"
    Dave Knotts
    Director
    United Way

   Click here if you wish additional information of WOW!.

   Click here if you wish information on the Wow! Seminar (Found under WORKSHOPS, SEMINARS & SERVICES, the Wow! Seminar.)


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Applied Creativity, Inc.
P.O. Box 3641
Seminole, FL 33775-0641
727-391-5080
E-mail Contact: appcreateinfo@aol.com