Use the HBDI to help people:

• Understand how they prefer to think and problem solve
• Capitalize on preferences and compensate for "blind spots"
• Work, problem solve and communicate more effectively
• Increase job satisfaction and productivity by finding work that matches their thinking style preferences
• Work more effectively with others, especially those who have preferences different from their own
• Become more effective team members
• Improve relationships in all arenas of their lives

   Background Information:

   Research on brain function emerging over the past 30 years clearly establishes that different modes of thinking go on in each hemisphere. This "double brain" gives us different ways of processing and understanding information. The left hemisphere analyzes, abstracts, computes, measures time, plans sequential procedures, verbalizes, and makes rational decisions based on logic. Conversely, the right hemisphere is the center for imaginative, intuitive, subjective, relational, symbolic, holistic and time-free thinking. The right hemisphere thinks metaphorically and symbolically. It has the ability to visualize and create newness by discovering hidden connections and seeing new possibilities.

   Within each hemisphere are two different brain systems, the cerebral and the limbic. The cerebral system is the outer part of the brain where more abstract, intellectual though takes place. Beneath it lies the limbic system where more concrete and emotional processing goes on. These four part of the brain which process and make meaning out of information differently provide the quadrant model on which the HBDI is based.

   The HBDI yields a graphic profile that illustrates an individual's degree of preference for the four different thinking modes which influence how we approach our work, problem solve, and communicate. Those modes are analytic/logical; reliable/planful; interpersonal/expressive; and creative/holistic.

   Organizations That Have Used The HBDI:

   Most of the Fortune 50 companies have used the HBDI to help people understand themselves and their colleagues better so that they can increase productivity and job satisfaction as they work more effectively together. Hundreds of thousands of people around the globe have gained valuable new insights from their HBDI profile.

   Scoring Costs:

   The cost per instrument is $35 per instrument and includes your profile plus a comprehensive booklet explaining its implications. Group discounts are available. Ordering is easy. Just order online below or call Applied Creativity, Inc., 727-391-5080
. If you prefer, you may fax us at 727391-0347 or e-mail us at ACI2001@aol.com

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